Why You Must Do the Tough Stuff First

Every entrepreneur has a list of things they have to do, but wish they didn’t. Human nature means we tend to putting of doing those things we don’t enjoy. Avoid pain, pursue pleasure. It’s a bad strategy that really doesn’t help us in the  long term.  

A few years back I was working on a project with a global banking head, who appeared to work 24/7, but was always calm and in control. I asked him how he managed to work such punishing hours yet seem as though he was on vacation.  He gave me a long list of useful tips, but the one that really hit home was ‘I do the tough stuff first’.

When you get those dreaded tasks out of the way first thing in the morning, a couple of positive things happen. Firstly, you immediately feel better as that unpleasant feeling in the pit of your stomach has gone.  Secondly, now that you have dealt with your challenging tasks, you feel ready to take on the world. Far better than rather going through your day, feeling as though you’re dragging a ball and chain round your ankle.

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About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.