Why Your Investor Pitch Must Focus on the Past and the Future

There used to be a time, not so long ago, when an entrepreneur could secure funding on the basis of an investor presentation that focused on what would be achieved, rather than what had been achieved. Times have changed and investors are far more risk averse and skeptical. This means investor pitches must be refocused to include achievements (real) as well as statements of intent and projections (wishes and dreams).

When creating investor pitch documents e.g. Executive Summary or Pitch Deck; make sure you focus on what you have already achieved and include it. Plainly in the case of a startup seeking seed funding, there may be little that has occurred.

Nevertheless, a presentation that outlines some achievements will have greater impact than one that simply focuses on aspirations. Sales, customers and users are persuasive.  Your achievements can include the recruitment of an experienced management team, the creation of a strong brand identity or a Letter of Intent from a major client .

When you start to talk in terms of what you have achieved, it makes your assertions as to what you say will do, believable. You begin to cast yourself as someone who ‘does’ rather than someone who ‘‘hopes’ or ‘intends’. The ‘doers’ and ‘achievers’ are  far more investable in today’s brave new world, so make sure you cast yourself as one.

Our Free Startup Coaching Videos & Materials can be Downloaded or Viewed for the Next Week. Topics include Advanced Bootstrapping Strategies, Pitch Technique sand Zero Cost Rapid profile Building Strategies.   http://www.startupcaffeine.com

Bookmark and Share

About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

, , , , , ,