Tag Archives | entrepreneurs

How One Slide can Save Your Investor Pitch

As every entrepreneur knows, Venture Capitalists and Angel Investors and very busy people. Many have very short attention spans and pitch meetings can be very chaotic and unstructured. This can be a real problem when you are in the middle of an investor pitch, just about to get to the most compelling slide and either [...]

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Your Investor Pitch Keeps Failing Despite Great Team and Traction. Here’s why

  Great entrepreneurs with great businesses frequently find themselves facing Repetitive Investor Pitch Rejection (RIPR) from investors who don’t offer a clear or credible explanation why. This is a serious condition which can be fatal to your startup. If you’re sure you have checked all the boxes (team, product, market, financials, traction, problem, competitive advantage [...]

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Internalize Your Investor Pitch – Why and How

The Dangers of Memorization Many entrepreneurs attempt to memorize their investor pitch as part of their pitch preparation. They write down a detailed script and repeat it until they can say it word for word without reading. The problem with this approach is: Firstly, you will not sound natural or engaging, but rather like a [...]

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Pitch Decks: Stunning Design v Informative Text

I was recently asked to review a draft pitch deck for an upcoming investor pitch.  On average each slide contained 35 words in Times New Roman and had very few images.  In short, it was an ugly deck. When I explained that to be effective and create maximum impact a pitch deck needed to contain [...]

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Never Do These 3 Things When Pitching with your Deck

If you’ve read 10 Pitch Deck Principles (or How to Blow them Away With Your Deck) then you’re already familiar with what you should do to create a killer pitch deck. This short post deals with 3 things you should not do. There are many more but these are some of the most common mistakes [...]

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Pre-Funding Tactics – The Art of Pitching Without Pitching

Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for money. And for those thinking that connecting with VC’s is ‘easier said than done’, sure it isn’t easy. But [...]

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Pitching and Why You Must Stop Your Audience from Thinking

Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the reserach data says otherwise. We’re not Rational This fact of life applies equally to everyone, including lawyers, investors, and executives. The primacy [...]

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Pitch Decks and Executive Summaries: Why Less is Always More

Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical. This means your pitch arsenal should typically comprise of a [...]

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5 Critical Lessons Entrepreneurs Can Learn from Jason Bourne

Although a fictional character, there are five important lessons entrepreneurs can learn from ‘The Bourne Identity’s Jason Bourne. 1. Execute – Entrepreneurs sometimes find themselves procrastinating, spending too long trying to perfect their idea or product instead of getting out there (notwithstanding the efforts of Eric Riess and the MVP principle). Bourne was always 100% [...]

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Why Your Pitch Must Engage Your Audience’s Emotions

Entrepreneurs are frequently told that their sales or investor pitches must create emotional impact in order to succeed. This can be achieved through various techniques including the use of stories or powerful imagery in pitch decks. But less forthcoming is the ‘why’. Why should an entrepreneur need to rely on emotional engagement, if they have [...]

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