Although some entrepreneurs set aside some time to prepare for their investor pitch, very few take steps to effectively prepare mentally. This failure inevitably impacts on the presenter’s performance during their pitch and often the outcome. Visualization or Performance Imagery (as it is commonly referred to by military and law enforcement) is without doubt one [...]
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Entrepreneurs are frequently told that their sales or investor pitches must create emotional impact in order to succeed. This can be achieved through various techniques including the use of stories or powerful imagery in pitch decks. But less forthcoming is the ‘why’. Why should an entrepreneur need to rely on emotional engagement, if they have [...]
For most entrepreneurs the sales presentation equation is simple: No customers = No Revenue. This means you must give the same level of focus, energy and creativity to your sales pitch that you have done to developing your product. Ask any corporate executive who has been on the receiving end of sales pitches and they [...]
Most pitch decks are disasters. They are confusing, boring, uninspiring, and misused. The worst thing is that it isn’t a secret. Death by PowerPoint is a syndrome as well-known as many a medical condition.
As communication channels increase along with the speed of doing business, the ability to pitch your startup in one sentence, becomes critical.
One of the most frequently made mistakes during a sales pitch, is when entrepreneurs focus on their companies rather than on the audience’s problem and their solution. Companies will buy and hire your solutions to their problems, not your products and services.
Despite these truths, most sales and investor pitch preparation takes place at the eleventh hour, amid constant distraction and noise with minimal, if any, rehearsal. Small wonder that most pitches are weak and ineffective and consequently fail.
Most sales and investor pitches are dull, uninspiring and lose their audiences attention within the first few minutes. If the audience doesn’t suffer ‘death by PowerPoint’, they are ‘murdered by monotony’ at the hands of a dull, lifeless speaker, who inflicts upon them a steady stream of facts and figures, encouraging a search for distractions. [...]